We get asked often by clients why should they set up a Facebook Business page and not just continue using their Facebook personal profile for their business. Here’s just some reasons why a Facebook Page is better.

  • Facebook Insights – loads of data on your visitors.
  • Facebook Tabs  – use apps within the tabs for more functionality.
  • Facebook Offers – official way to promote a deal you have.
  • Limits – personal profiles limited to 5,000 ‘Friends’, no limit on pages ‘Likes’.
  • Advertising – create ads that target people with relevant interests and attract new customers.
  • Assign Admin Roles – have an employee or multiple employees help manage the account.
  • Facebook Scheduling – easily schedule posts to engage better with your customers.
  • Facebook Places -you can also connect your Page to a Place. As a result, the days and hours of operation are visible under your Cover Photo.
facebook business

How do I convert my personal profile to a Facebook Page?

When you convert your personal profile to a Facebook Page, we’ll transfer your current profile picture and add your friends and followers as people who like your Page. Your account’s username will become the username for your Page, and the name on your personal account will become your Page’s name. If you want your Page to have a different name, consider creating a new Page.

No other information or things you’ve shared will be moved over to your new Page, so be sure to save any important info before converting your account. You can:

  • Download your info, such as your sent and received messages and the photos and videos you’ve uploaded to Facebook.
  • Appoint a new group admin to any groups you manage. You’ll be unable to manage groups once the conversion begins.

When you’re ready to convert your personal account to a Facebook Page:

  1. Go to Profile to Page Migration
  2. Click to choose a category for your Page
  3. Select a more specific category from the dropdown menu and fill out the required information
  4. Click Get Started and follow the on-screen instructions.

How do I create a Facebook Business Page?

To create a Page:

  1. Go to facebook.com/pages/create.
  2. Click to choose a Page category.
  3. Select a more specific category from the dropdown menu and fill out the required information.
  4. Click Get Started and follow the on-screen instructions.

How do I give someone a role on my Page?

You’ll need to be an admin to give someone a role on your Page. If you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. If the person is your Facebook friend, begin typing their name and select them from the list that appears. If the person isn’t your Facebook friend, type their email address.
  4. Click Admin to select a role from the dropdown menu.
  5. Click Save and enter your password to confirm.

Depending on their settings, the person may receive a notification or an email when you give them a role.