Bring people to your business with an offer they can claim and share with their friends.
Offers require a budget to run. The amount you pay is based on how many people you want to reach.
There are 3 kinds of offers:
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In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
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In Store & Online: People can redeem at your business’s physical location or website
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Online Only: People can only redeem your offer by visiting your website
To create an offer:
- Go to your Page.
- From the sharing tool at the top of your Page’s timeline, click Offer, Event + and then click Offer.
- Click the kind of offer you want to make: In Store Only, In Store & Online or Online Only.
- If your offer can be redeemed online, type the complete web address where people can redeem it and add an optional redemption code for people to enter. Then click Next.
- Type a strong headline for your offer. For example, “Buy one pair of socks, get another pair free.”
- Upload a photo for your offer that will stand out in thumbnail size.
- You can choose to limit the number of claims by clicking Unlimited and selecting a number from the dropdown.
- Set an expiration date by clicking today’s date and clicking a different day in the future.
- Add terms and conditions of your offer by clicking Terms.
- For in-store offers, add an optional barcode to scan at your business.
- Click Preview to review what your offer will look like. We’ll also send you an email with a preview of what the offer email will look like when people claim it.
- Click Back to make changes.
- When you’re happy with the preview, click Set Budget.
- Choose the amount you want to spend to promote your offer. Notice that the estimated reach increases with bigger budgets.
- Click Share.
Offers must follow the Pages Terms and are only available on Pages with at least 400 likes.
Offers require a budget to run. The amount you pay is based on how many people you want to reach.
When you’re creating your offer, pick one of the suggested budgets from the dropdown menu, or set a custom budget from the Ads Manager by checking the box next to Promote later using another Facebook Ad tool.
When you create an in-store offer, you can add a scanable barcode that will appear in the email people get when they claim your offer. This makes applying the discount at your register and tracking offer redemptions faster and easier.
Keep in mind that the code will be the same for every person who claims your offer and is not intended to be a way to prevent people from redeeming your offer more than once.