Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues. Merchants and brands leverage the foursquare platform by utilizing a wide set of tools to obtain, engage, and retain customers and audiences.
foursquare by the numbers (last updated April, 2011)
- Users: Over 8 million worldwide, adding around 35,000 new users each day
- Check-ins per day: Over 2.5 million, with over half a billion check-ins in the last year
- Businesses: Over 250,000 using the Merchant Platform (more information atfoursquare.com/business)
- Employees: Over 60 between headquarters in New York, NY, and a satellite engineering office in San Francisco, CA